Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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in NewsMeta to freeze hiring, reduce headcount and reconstruct teams
During a Q&A meeting with Meta employees, CEO Mark Zuckerberg said that the social media giant will stop hiring, reduce headcount and reorganize its teams because of the economic uncertainty, one of the sources that joined the session told Bloomberg. “I had hoped the economy would have more clearly stabilized by now,” Zuckerberg said. “But […] More
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in News, Trends & Reports
Global app spending fell 5% Y/Y to $31.6 billion in Q3 2022
Worldwide consumer spending in mobile apps across the App Store and Play Store dropped 4.8% Y/Y to $31.6 billion in the third quarter of 2022, according to Sensor Tower. With $65 billion spent in the first half, total consumer spending now totaled $96.6 billion in the first 9 months of the year. While iOS user […] More
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in Deals and IPOs, News
Netflix partners with Tilting Point for three mobile titles
US-based free-to-play games publisher Tilting Point announced that it has teamed up with Netflix to release three mobile games inside the video streaming app. One of these titles is SpongeBob: Get Cooking, which was already launched this week along with the Desta: The Memories Between by ustwo Games. The title is based on the publisher’s […] More
