Interstitials
Interstitial (interstitial ad) is a full screen ad covering the whole screen within a mobile app. Those ads are placed at natural pauses or after level achievements to avoid annoying app users. Interstitial ads can be static banners or dynamic ads allowing interaction like playable ads.
They are preferred by app developers because they are better than banner ads in terms of their size and the area they have to convince users. Placement, frequency, and the starting points of interstitial ads are important for conversion optimization.
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MONOPOLY GO! Download and Revenue Statistics (2024)
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Monopoly Go! surpasses $3 billion in revenue, leads Hasbro’s licensing portfolio
Monopoly Go!, the popular free-to-play mobile game developed by Scopely, has reached a remarkable milestone, surpassing $3 billion in revenue since its launch. This achievement has significantly boosted Hasbro’s financial performance, making it the leading licensor of video games over the past year. According to Hasbro’s second quarter 2024 financial report, Monopoly Go!, which accumulated […] More
