Airnow acquires mobile growth platform Lab Cave

Image Credit: Lab Cave

UK-based mobile app management company Airnow has acquired Madrid-based mobile growth platform Lab Cave, for an undisclosed sum. 

Currently having a team of 30, Lab Cave  is a mobile growth company offering ASO, Publishing, Acquisition, Monetization and Analytics services for mobile apps and games.

“The Lab Cave team is extremely excited about this new chapter. Airnow wants to invest and grow alongside us, while allowing Lab Cave the space to use our knowledge to drive the business forward to achieve our shared goals,” said Lab Cave CEO Luis Bertó.

“This will allow our publishing division to focus on external titles, get more games into the mobile market with proper support, and help the hundreds of talented studios who are so close to having a hit but just need some assistance. Ultimately, we want to become the key hub for worldwide developers, and with Airnow by our side, we know we can achieve this goal.”

Airnow, which over the past six years has acquired Priori Data, Airpush and Abilott with the goal of becoming a single platform for the app economy, had acquired mobile app and SDK intelligence provider MightySignal for $4.5 million in July 2021.

Airnow co-founder and COO James Eggleston said: “We’re delighted to welcome Luis and the Lab Cave team to the Airnow family. Lab Cave has used the Airnow Data tool for several years now, and this is the next natural step between two businesses that are passionate about the incredibly creative and rapidly growing mobile app industry.”

“Lab Cave is a leading light in the mobile gaming market, and is set to bring fresh content into Airnow’s rapidly expanding ecosystem, which exists to enable global publishers to understand their competition, acquire users, increase revenue and maximise security in a single place. In turn, Lab Cave will make full use of Airnow’s extensive technology, data, stronger toolsets, funding and structure to strengthen its own capabilities.”

Written by Sophie Blake

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