Ad fraud detection and prevention firm HUMAN raises over $50 million

Ad fraud detection and cybersecurity company HUMAN Security has secured over $50 million in growth funding to further bolster its defenses against bots, fraud, and digital risks. The funding round, led by WestCap with additional contributions from Goldman Sachs, ClearSky, NightDragon, and Vertex Ventures US, will fuel the development of HUMAN’s cutting-edge Human Defense Platform, the company said.

The Human Defense Platform, used by more than 500 global brands, provides real-time insights and rapid responses to digital threats. With this new investment, HUMAN plans to integrate advanced AI technologies to enhance the platform’s capabilities, scaling its protection to include broader cybersecurity measures and media security solutions.

HUMAN’s platform offers a wide range of tools to address enterprise-wide challenges across the digital customer journey. From protecting advertising inventory from bots and fraud to securing user accounts against takeover attacks, HUMAN’s solutions provide businesses with the tools they need to maintain trust with their customers. The company’s application protection features also defend against scraping, transaction abuse, and supply chain attacks, fostering safer environments for both users and businesses alike.

“HUMAN stands at the forefront of cybersecurity, offering a unique approach to protecting the entire digital commerce ecosystem globally. From the moment digital ad content is served, through its publication and consumer engagement, to the critical account decision points, HUMAN offers real-time protection ensuring proactive detection and disruption of the most sophisticated threats,” said Stu Solomon, CEO of HUMAN. “With this growth investment from WestCap, Goldman Sachs, ClearSky, NightDragon and Vertex, we will accelerate our leadership position by delivering one powerful platform that ensures every interaction, transaction and connection is authentic, secure and trustworthy.”

With the new funding, HUMAN plans to expand its leadership in both the commercial and public sectors. “We are on a mission to maintain the human element in the digital experience,” said Solomon. “This growth investment will allow us to ensure that every digital connection is authentic, secure, and trustworthy.”

“From ad fraud and account takeover to account fraud and compliance, HUMAN has proven their platform can defend against most prolific threats on the internet today,” said Kevin Marcus, Partner, Co-COO and Head of Strategic Operators at WestCap. “HUMAN is uniquely positioned to protect the integrity of the digital world by bringing trust back into the equation in the fight against bots, fraud and digital risks.” 

At the end of 2022, HUMAN acquired clean.io, a protection provider against e-commerce fraud and malicious advertising, also known as malvertising.