Real-Time Bidding (RTB)
Real-time bidding (RTB) is a type of programmatic media buying where mobile ad impressions are bought and sold automatically in real time. While publishers set floor prices and requirements for ad places, advertisers define their target audiences and bids accordingly.
There are 3 different parties involved in Real Time Bidding:
- Demand-Side Platform (DSP): Consists of mobile advertisers from agencies to mobile ad networks who want to buy and manage multiple ad spaces without wasting time and money.
Learn more about Demand-Side Platforms - Supply-Side Platform (SSP): Consists of publishers who want to sell pre-determined ad spaces within their mobile apps to mobile advertisers.
Learn more about Supply-Side Platforms - Ad Exchanges: Online marketplaces where advertisers and publishers buy and sell ad spaces automatically. There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Learn more about Ad Exchanges
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsMobile app in-app purchases reach $40B in Q1 2025, marking 11% YoY growth
The digital economy opened 2025 on solid footing, with mobile app purchases and digital ad spending continuing their upward trajectory. According to Sensor Tower’s Q1 2025 Digital Market Index, both consumer in-app spending and advertising investments posted double-digit year-over-year growth, buoyed by increased interest in generative AI and emerging entertainment formats like short drama apps. […] More
Adjust Unveils AI-Powered Growth Copilot in Beta to Streamline App Marketing Decisions
Adjust, a measurement and analytics firm under the AppLovin umbrella, has introduced the beta version of its new AI-powered tool, Adjust Growth Copilot, aimed at reshaping how marketers interact with performance data and optimize app growth strategies. Adjust Growth Copilot is designed to act as an intelligent partner for marketers, offering immediate, actionable insights across […] More
- in Deals and IPOs, News
Publicis Groupe expands global influence with acquisition of Captiv8
Publicis Groupe has announced its acquisition of Captiv8, a major move aimed at strengthening its global presence in the influencer marketing space. This strategic development is set to create a comprehensive, data-driven influencer platform by integrating Captiv8 with Influential, both of which will now operate under the umbrella of Publicis Connected Media. Captiv8 is one […] More
