X unveils ‘Trend Genius’ ads for hyper-relevant real-time conversation targeting

X has introduced an innovative advertising tool called “Trend Genius” designed to help brands capitalize on trending discussions. This new product leverages AI to enhance promotional efforts during peaks of relevant conversations, ensuring that ads reach the right audience at the right time.

Trend Genius utilizes X’s cutting-edge AI technology to identify emerging topics and align ad placements with mentions that are pertinent to a brand’s interests. The AI system scans for rising trends and matches them with preselected keywords chosen by advertisers, allowing for strategic ad deployment.

As described by X, “Trend Genius allows advertisers to hand select the conversation topics they want to align with: this can be anything from the Olympics or professional sports leagues, to fashion, music, AI, and beyond. Then when conversation about these topics organically reaches a heightened level or velocity on X, an ad featuring preprogrammed creative is automatically deployed on the platform.”

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— Business (@XBusiness) July 18, 2024

For instance, a brand could create a campaign centered around the Olympics or a specific event within the games. The Trend Genius system would monitor discussions related to the Olympics and trigger the ad when relevant keywords begin to trend. This ensures that the advertisement is shown at moments of high engagement, increasing the likelihood of capturing the audience’s attention.