Twitter to offer higher-priced Blue plan with zero ads, Musk says

Twitter’s new boss Elon Musk announced on Saturday that the company would offer a more expensive Twitter Blue subscription that will eliminate all the advertisements on the platform.

The regular tier, which was relaunched on iOS last month and arrived on Android last week, would halve the number of ads that appear on the platform, the company said last month. But that feature hasn’t been released yet.

While the regular plan costs $11 when bought through its mobile apps and $8 on its website, the billionaire hasn’t disclosed how much the new tier would be.

Musk shared the news on his Twitter account last weekend, just after saying that ‘’ads are too frequent on Twitter and too big.’’ The company will address the issue in the upcoming weeks, he added.

While Twitter generates almost 90% of its revenue from online ads, more than 500 top advertisers stopped their campaigns on the platform after Elon Musk’s takeover in late October, a person familiar with the matter told The Information recently. So, the new higher-priced tier could be a result of the company’s efforts to diversify its revenue streams.

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To gain back advertisers and grow its revenue, Twitter recently sent emails to advertisers offering them to match their spending up to $250,000. The company also announced similar incentives last month.

In addition, the Twitter Safety team announced earlier this month that the company would soon allow more political ads to be shown on the platform, easing a long-standing ban first introduced by former CEO Jack Dorsey in November 2019.

Meanwhile, Twitter also recently banned all third-party apps like Tweetbot, Twitterrific and Echofon. While the reason behind the change hasn’t been disclosed, it’s thought to be a result of the struggles in its ad business.