TikTok partners with Eventbrite to streamline event promotion and creation

TikTok has announced a partnership with Eventbrite, the global events marketplace, introducing a new avenue for event creators to promote and sell tickets. The recently announced partnership allows Eventbrite creators and TikTok users to integrate event links into TikTok videos, enabling the global TikTok community to discover event details and purchase tickets without leaving the app.

The partnership aims to empower any TikTok user to become an event creator by hosting their events on Eventbrite and effortlessly promoting them to the vast TikTok audience. Local and independent event creators stand to gain significantly from this tool, which enhances their visibility and helps bring together more people through unique live experiences. By embedding Eventbrite links in their TikTok videos, even smaller events can achieve significant exposure, fostering a thriving and inclusive community and contributing to a more diverse event landscape.

“We’re giving creators a simple way to jump into trending conversations and bring online communities together in real life through events they’re passionate about. With this partnership, millions of people can now easily discover and attend the best events in their cities, right from where the conversation is happening—on TikTok,” said Ted Dworkin, Chief Product Officer at Eventbrite.

Isaac Bess, Global Head of Distribution Partnerships at TikTok, added, “TikTok is a global community of over a billion people, who share their real-world joy, passions, and experiences with other like-minded users. Eventbrite has the same ultimate goal: to connect communities, whether it be at festivals, concerts, or neighborhood gatherings. Our partnership with Eventbrite will help event creators to connect with the TikTok community, and introduce a wealth of fantastic real-world events to our users.”

The new feature is available in all countries where both TikTok and Eventbrite services are offered. TikTok says eligible events must be in-person, publicly listed on Eventbrite, have paid tickets, and occur within the next 90 days (or 180 days for music events).