Spotify has started testing a new webpage dubbed ‘Spotify Tickets’ where the company is now selling tickets to live event shows without redirecting users to other ticketing platforms.
In fact, Spotify already has partnerships with several ticketing companies including Eventbrite, Ticketmaster and See Tickets to let its users buy tickets to live shows through its in-app Live Events Feed which was launched in late June. However, Spotify Tickets allows users to purchase tickets directly from the music streaming giant.
While Spotify hasn’t made an official announcement yet, the new service was first spotted by Chris Messina.
On its terms & conditions page, the company says, ”We sell tickets on behalf of third parties which can include venues, event promoters, fan clubs and artists (each an “Event Partner”), as their disclosed ticketing agent.”
Currently, the webpage lists several upcoming events by artists and bands including Limbeck, Annie DiRusso, Dirty Honey, Crows, TOKIMONSTA, Four Year Strong and Osees. In order to buy tickets, users are required to log in to their Spotify accounts.
In a statement to TechCrunch, the company’s spokesperson Carling Farley said, ”At Spotify, we routinely test new products and ideas to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings.”
The news arrives a week after popular short video platform TikTok announced a partnership with Ticketmaster for a new feature which will allow users to purchase tickets directly in the app. Demi Lovato, OneRepublic, WWE and Usher are among the names who have signed on to sell tickets via the feature. Meanwhile, TikTok’s China-based parent company ByteDance has recently filed a trademark application for a standalone music streaming app named ‘TikTok Music’.