TikTok partners with Amazon for shoppable ads

TikTok has partnered with Amazon to allow TikTok users to purchase Amazon products directly within the app, bypassing the need to navigate to Amazon’s website or app. The newly announced integration is designed to keep users engaged and streamline their purchasing process by embedding Amazon’s shopping capabilities into TikTok’s popular platform.

The collaboration enables TikTok users to discover and buy products through Amazon without ever leaving their TikTok feed. By linking their TikTok profile with their Amazon account—a process that TikTok emphasizes is secure and straightforward—users can complete purchases directly within the app. This integration promises a smoother, more convenient shopping journey, with features such as real-time pricing, Prime eligibility, and delivery estimates all visible in TikTok’s product ads.

“We’re excited to collaborate with Amazon to offer a seamless and fun shopping experience. We look forward to supporting our community and keeping them inspired and entertained,” said TikTok in a blog post announcing the partnership.

This move follows similar partnerships between Amazon and other social media giants like Meta and Snapchat, reflecting a broader trend towards integrating eCommerce with social platforms.