Threedium secures $11 million Series A

Threedium, a company specializing in high-fidelity 3D/AR assets, has successfully closed an $11 million Series A funding round. The round was led by Interpublic Group and Olma Partners, with additional support from Mesh Consensys, Reflexive Capital, Nirvana Family Office, Lyra Ventures, Edenbase, and Kinisis Venture Fund I.

The newly acquired funds will be utilized to advance the company’s efforts in spatial computing and 3D content production for the web. Furthermore, Threedium plans to intensify its research and development activities related to artificial intelligence (AI) to enhance the efficiency of 3D models. The company aims to expand its global reach and collaborate with more prominent brands to deliver immersive storytelling experiences.

One of the notable technologies developed by Threedium is its proprietary 3D and AR engine, Unlimited3D. This engine enables B2C brands and LVMH retailers to showcase their products as hyper-realistic 3D assets. These assets empower customers to interact with products, enabling actions such as zooming in or out, viewing the item from different angles, trying it on, and making adjustments to color, size, or material. Importantly, all of these interactions occur directly within a web browser, eliminating the need for users to download a separate app.

As co-founder and CEO of Threedium, Mike Charalambous, states, “The world of static 2D e-commerce is becoming archaic. User behavior is evolving and brands striving for distinction recognize the need to meet consumer demands for enriched, customizable experiences on the spatial web. This new round of investment reinforces the trust investors place in our mission to revolutionize digital landscapes, equipping businesses with engaging and immersive capabilities.”

Threedium’s platform, powered by its engine and APIs, grants users full autonomy to craft, customize, and scale thousands of unique 3D assets. These assets seamlessly integrate into various digital media channels, including web and mobile. Threedium has also developed a proprietary file format known as .TUF to safeguard 3D files from AI and web theft, providing an additional layer of intellectual property protection.

Some of the renowned brands that have embraced Threedium’s technology include Louis Vuitton, Rimowa, Fendi, Bulgari, Dior, Loewe, Girard Perregaux, Tommy Hilfiger, Samsung, Diageo, and NuOrder Lightspeed.

Threedium’s success in securing Series A funding is a testament to the growing importance of high-quality 3D and AR assets for brands looking to enhance their online shopping experiences and create more engaging customer interactions. 

Recently, AI-powered creative automation platform Creatopy has secured $10 million in a Series A funding round led by 3VC and Point Nine. Creatopy’s platform uses machine learning to efficiently resize and adapt creative assets, generating multiple sizes from a single asset and numerous templates from one template. Brands can import their assets or choose from Shutterstock’s image library for visual content. 

Written by Gizem Yılmaz


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