Sensor Tower acquires market intelligence firm Pathmatics

Mobile app store market intelligence company Sensor Tower has announced the acquisition of Pathmatics, US-based market intelligence firm of which the paid digital and social media platform will be combined with Sensor Tower’s business. 

The companies didn’t disclose the financial deal of the acquisition. However, Sensor Tower investor Riverwood Capital described it as a growth investment. 

The acquisition will enable companies to offer expanded mobile ad insights including insights for TikTok, Snap and YouTube mobile. 

In addition, the companies will also offer insights for Digital TV (OTT) and expand Pathmatics Explorer’s social and digital coverage globally. 

“We are very excited to bring Pathmatics into our suite of data and product offerings,” said Sensor Tower CEO and Co-Founder Alexey Malafeev. “Pathmatics’ reputation for providing panel-based insights and analytics to their customers fits in perfectly with what we offer our clients through Sensor Tower.”

Founded in 2011, Pathmatics now works with 250 customers and its platform has over 7,000 active users. It has raised $7.7 million so far, backed by Upfront Ventures, BDMI, and Baroda Ventures. 

“Our goal since day one has been to turn the world’s digital data into trusted and actionable insights. Today, we are joining forces with SensorTower, a step that will fast forward our efforts in reaching that goal,” said Gabe Gottlieb, Co-Founder and CEO of Pathmatics. “Pathmatics has provided insight for the ever changing digital and social media landscape and we’re thrilled to expand our global footprint with the addition of mobile app analytics to customers.”