ROAS (Return on Ad Spend)

Return on Ad Spend (ROAS) indicates the revenue generated from a specific mobile ad campaign and it measures the effectiveness of it. It is crucial for mobile advertisers to determine and track the most efficient sources that bring the most quality app users. 

If ROAS of an ad campaign is negative, it means the ad campaign requires more cost than the revenue generated from acquired users. In this case, the ad campaign should be optimized or stopped. To decide on if a mobile ad campaign should continue running, it should be ROAS positive. To make a mobile ad campaign ROAS positive, all campaign elements including creatives, ad types selected, app store pages, CTAs, and target audiences should be optimized. 

Within ROAS calculation, all the revenue coming from in-app purchases and in-app advertising is taken into consideration.  

ROAS= Total Revenue Generated from an Ad Campaign / Total Cost of the Mobile Ad Campaign

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    The Ultimate Games Industry Networking Event of 2024: Mobidictum Conference

    Prepare to be part of the region’s most dynamic and influential gaming event – the Mobidictum Conference 2024. The Mobidictum Conference 2024 is set to be the largest and most influential gaming event in the region. Returning for its third edition, it promises unparalleled experiences for gaming enthusiasts and industry professionals. This year’s event will […] More

    Read More

  • in ,

    X users depend heavily on the app for news, study reveals 

    A recent Pew Research report sheds light on the evolving landscape of news consumption via social media platforms, revealing some concerning trends, particularly as the U.S. Election season approaches. Pew’s findings indicate a notable increase in the number of X users who rely on the app for news content. While other platforms see users encountering […] More

    Read More

  • in ,

    The 7 Best Photo Album Apps for iPhone

    Capturing moments with our iPhones has become second nature. However, managing and organizing these memories effectively can be a challenge. This is where photo album apps come in handy, offering a range of features to help you sort, organize, and share your photos seamlessly. Whether you’re looking for simple organization tools or advanced editing features, […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X