ROAS (Return on Ad Spend)

Return on Ad Spend (ROAS) indicates the revenue generated from a specific mobile ad campaign and it measures the effectiveness of it. It is crucial for mobile advertisers to determine and track the most efficient sources that bring the most quality app users. 

If ROAS of an ad campaign is negative, it means the ad campaign requires more cost than the revenue generated from acquired users. In this case, the ad campaign should be optimized or stopped. To decide on if a mobile ad campaign should continue running, it should be ROAS positive. To make a mobile ad campaign ROAS positive, all campaign elements including creatives, ad types selected, app store pages, CTAs, and target audiences should be optimized. 

Within ROAS calculation, all the revenue coming from in-app purchases and in-app advertising is taken into consideration.  

ROAS= Total Revenue Generated from an Ad Campaign / Total Cost of the Mobile Ad Campaign

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    The 10 Best Selfie Apps for iPhone

    Selfies that have entered our lives with social media have become an inseparable element of collecting memories. But having the best phone isn’t enough for the perfect selfie. You can make the final touches with the applications that will prepare the selfies you have taken for sharing. In this article, we have brought together the […] More

    Read More

  • in ,

    The 5 Best Flight Simulators for Android

    Simulation games, which become more realistic every day, give players the chance to taste the lives they could not have. A realistic and detailed flight simulator can give you a real flight experience. In this list, we’ve put together the best flight simulators for Android where you can travel the world like a pilot and […] More

    Read More

  • in

    The 5 Best Period Tracker Apps

    Period tracker apps help you to understand your cycle, to answer the question “When was the first day of your last period?” easily, and to have insights into any symptoms and patterns that can give you a signal about any possible health issues and potential concerns.  Even if your period is regular, it gives you […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter