In-App Advertising

In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.   

Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.

Learn more about in-app advertising.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • Trending

    in ,

    Verve acquires mobile advertising company Jun Group for $185 million

    Mobile ad tech holding company Verve has acquired Jun Group, a mobile video and gaming ad business, for $185 million.  Jun Group’s mobile-first demand-side platform, which provides direct access to over 230 Fortune 500 advertisers and agencies across the United States, aligns perfectly with Verve’s US-centric mobile supply-side platform.  The acquisition aims to create a […] More

    Read More

  • Trending

    in

    Apple could face potential $50 million daily penalty under DMA

    The European Commission, which has been investigating Apple since March, is reportedly prepared to bring formal charges against the company, according to sources who spoke with the Financial Times.  The European Commission, which has been investigating Apple since March, is reportedly prepared to bring formal charges against the company. The commission’s primary allegation is that […] More

    Read More

  • Trending

    in ,

    iOS 18: Apple’s upcoming release threatens $400M in app revenue

    With the anticipated release of iOS 18 this fall, Apple’s updates may significantly impact several third-party apps, potentially affecting an estimated $393 million in annual revenue and approximately 58 million downloads over the past year. This insight comes from an analysis by Appfigures. The term “sherlocking” dates back to the early 2000s when Apple introduced […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X