In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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LATEST MOBILE MARKETING NEWS
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in News, Press ReleasesApple allegedly threatened to fire an employee over her viral TikTok video
An Apple employee named Paris Campbell claimed that the iPhone-maker threatened to fire her over a video she posted on TikTok which got more than 7 million views and 1 million likes. Campbell has been working at Apple for over 6 years now, and is also quite popular on TikTok where she currently has 446.2K […] More
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in News, Product Updates
Snap’s premium service Snapchat+ hits 1 million subscribers, expands to more countries
Snap Inc announced on Monday that its recently launched premium service Snapchat+ has surpassed 1 million subscribers and is now available in 25 countries around the world. The social media company first launched the paid subscription service in late June, as part of its efforts to boost its revenue which has been highly impacted by […] More
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in Deals and IPOs, News
Meta invests in Take App, a Singaporean start-up that makes WhatsApp selling easy
Meta (previously Facebook) has made an investment in Take App, a Singapore-based startup that aims to make it easier for WhatsApp merchants to sell their products via the popular messaging app. The startup was founded in February 2021 by Youmin Kim, who previously worked at Facebook as a partner engineering manager but left the social […] More
