In-App Purchase

In-app purchase means any kind of premium content sold within a mobile app. It is different from selling a product as an e-commerce app because it is all about selling virtual content. It can be a monthly subscription for a news app, a level unlocking for a hyper casual game, or an in-game currency. 

Freemium app developers prefer in-app purchases to monetize their apps. It is one of the most common app monetization strategies among game developers.

Find out if your app is ready to offer in-app purchase.

 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    Audible surpasses $1B in consumer spending across app stores

    Audible, Amazon’s audiobook platform, has ascended to an exclusive echelon by achieving a remarkable feat—crossing the $1 billion mark in consumer spending through Apple’s App Store and Google Play, according to data.ai. Since its iOS debut in July 2010, Audible has predominantly garnered substantial spending in the United States, contributing a staggering $993 million, constituting […] More

    Read More

  • in ,

    Cyber Monday shatters records with $12.4B in online spending 

    Cyber Monday 2023 has entered the history books as the largest online shopping day ever, witnessing a staggering $12.4 billion in spending—a remarkable 9.4% increase year-over-year, surpassing industry projections. The shopping frenzy peaked during the 10:00 pm to 11:00 pm EST hour, with consumers collectively spending an astonishing $15.7 million every minute. Consumers strategically exercised […] More

    Read More

  • in

    Rovio releases inclusive game development guide to foster diversity and representation

    Finnish game developer Rovio has taken a significant step toward fostering diversity and inclusion in the gaming industry by publishing a comprehensive guide for inclusive game development and marketing. The free playbook serves as a valuable resource, offering actionable insights, how-to guides, and practical advice on various aspects of game development to create a more […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter