AD IMPRESSION
An ad impression is actually considered whenever an ad is actually shown within an application.
Application developers make money for each 1,000 ad impressions, which is actually assessed through eCPM.
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LATEST MOBILE MARKETING NEWS
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in News, Trends & ReportsDigital video ad spend set to surpass linear TV in 2024, IAB predicts
Digital video advertising is on the brink of overtaking traditional linear TV in ad spend, according to the latest findings from the IAB’s Digital Video Ad Spend & Strategy report. In the United States, digital video ad spending, which includes connected TV (CTV), social video, and online video (OLV), experienced a 15% year-over-year increase, reaching […] More
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Snapchat (Snap Inc.) Revenue and Usage Statistics (2024)
Snap Inc. – Company Overview Headquarter Santa Monica, California Platforms Mobile, PC, Tablets Number of Employee 4500+ Website https://www.snap.com Founded Date 2011 Founders Evan Spiegel, Reggie Brown, Bobby Murphy Crunchbase Profile Profile Link Google Play Store Link Apple App Store Store Link Snapchat User Stats (2024) Snapchat Revenue Statistics What is Snapchat? Snapchat is a […] More
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in Deals and IPOs, NewsRevenueCat raises $12 million Series C
RevenueCat, a platform offering tools for in-app purchases and subscriptions on both iOS and Android, has secured $12 million in Series C funding led by Adjacent. The company’s latest funding round follows its $40 million Series B almost 3 years ago. “We still have most of the money we raised in 2021, and adding cash […] More