Crunchyroll’s mobile app surpasses $1 billion in global consumer spending

Sony’s anime and manga streaming app Crunchyroll has recently crossed the impressive $1 billion mark in global consumer spending. This remarkable feat has been achieved over a decade since its initial launch in 2011, according to data.ai. Although Crunchyroll was one of the early pioneers in experimenting with app store monetization, it wasn’t until 2015 that they began to experience substantial success.

Joining the exclusive league of just 101 mobile games and 26 mobile apps across the globe to reach this significant milestone on both the iOS App Store and Google Play Store, Crunchyroll can now proudly claim membership in the billion-dollar club.

Throughout the past year, spanning from October 2022 to September 2023, Crunchyroll witnessed its most significant surge in downloads in the United States, with Brazil, India, and Mexico closely following, resulting in a remarkable global total of 35.5 million downloads. This surge has contributed to the app’s cumulative lifetime downloads reaching 147 million worldwide.

In the first half of 2023, Crunchyroll achieved a remarkable milestone by claiming the #1 position among the world’s highest-grossing Entertainment > OTT apps, amassing a global consumer spend of over $181 million.

Notably, the United States stood out as the primary contributor to consumer spending, with approximately $103 million during the same period, followed by Germany, France, and Brazil with approximately $10.9 million, $10.7 million, and $7.8 million, respectively.