Maya Robertson
Apple Search Ads is gearing up for a significant expansion, set to launch in several Latin American countries, including Brazil, Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Paraguay. This move will bring the total count of countries with access to Apple Search Ads to over 70, opening up new avenues for app developers to reach a global audience through targeted advertising.
Apple Search Ads allows ads to be strategically placed in various sections of the App Store, such as the Today app, the bottom of app product pages, the top of search results, and the Search tab’s “Suggested” section.
The addition of Brazil to the roster is particularly noteworthy, given its status as one of the largest App Store markets globally. This expansion aligns with Apple’s commitment to providing a comprehensive and trusted marketing platform for developers. With features like the recently-redesigned Today tab slot, boasting animated custom art backgrounds, Search Ads offers a dynamic advertising experience. Apple emphasizes that Search Ads can significantly contribute to audience growth, delivering double the impressions of organic results. Small developers, in particular, stand to benefit, with reported conversion rates as high as 60% on promoted apps in search results.
A study from early 2023 positions Apple Search Ads as the second-largest ad network for user acquisition on iOS, both in terms of dollar volume and the number of conversions. This underscores the platform’s efficacy in driving app visibility and engagement.
The decision to extend Apple Search Ads to Brazil and other Latin American nations holds strategic importance, considering Brazil’s status as the largest country in the region and its rapidly expanding mobile market with over 230 million smartphone users. The move further extends to other key Latin American markets, including Mexico, Argentina, Chile, Colombia, and Peru, collectively representing a population of over 400 million people.
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