Affle to acquire mobile app marketing platform YouAppi

Consumer intelligence driven mobile marketing company Affle announced its plans to acquire YouAppi, a gaming-focused programmatic mobile app marketing platform based in the United States.

Founded in 2011 by Moshe Vaknin and Ofer Garnett, YouAppi offers programmatic mobile app marketing solutions for the rapidly expanding gaming industry. Its mobile advertising platform, which uses the power of artificial intelligence and machine learning, has been trusted by many well-known companies in the world including Twitter, Alibaba, Amazon, Duolingo, and Playtika.

In its press release, Mumbai-based Affle said that it has signed a definitive agreement to acquire full ownership of YouAppi, but the companies haven’t disclosed the financial details of the deal.

Commenting on the acquisition, Affle’s Chief Executive Officer and Managing Director Anuj Khanna Sohum said: ‘’We are excited to announce this acquisition and welcome the YouAppi team on-board in the growing Affle family. We see a lot of synergies to strengthen YouAppi as a consumer platform business in the fast-growing and resilient gaming vertical. YouAppi is well aligned to our CPCU business model on both iOS and Android platforms to unlock greater consumer conversions for leading game developers globally. We appreciate YouAppi’s entrepreneurial culture and strong execution focus on tech innovations, profitable growth and financial fundamentals.”

YouAppi Co-Founder and Chief Executive Officer Moshe Vaknin said: “Becoming a part of Affle allows us to accelerate the YouAppi vision and strategically align our complementary technology capabilities and combined business models, delivering greater value for our customers globally. YouAppi is ranked amongst the top 10 platforms for North America in the Appsflyer Remarketing Index and is amongst the fastest-growing companies in the 2023 Inc. 5000 Regionals: Pacific list. This is the result of the dedication, trust and hard work of our team, and the loyalty of our customers. We look forward to driving fast-paced innovation and greater profitability together with Affle.”