Adludio raises £2 million for its AI-powered mobile ad platform

UK-based mobile advertising platform Adludio has raised £2 million ($2.5M) in funding from Mercia, which also invested £4 million ($4.9M) in the company in November 2021 for its international expansion.

Founded in 2015 by Andy Williams, Ben Hoyle, Howard Kingston and Jacques Kotze, London-based Adludio’s AI-powered platform promises to deliver interactive mobile advertising. Since its founding, the company has worked with many well-known brands including Microsoft, Nike, Adidas, Ford, Land Rover Jaguar, and Estée Lauder.

As reported by GamesBeat, the company is planning to use the fresh funding money for its expansion in the U.S., where it is currently active in five states, which are New York, Los Angeles, Chicago, Atlanta and Detroit. 

In addition, it will also help the company launch a fully-automated version of its platform powered by artificial intelligence and data science, which it says ‘’will offer marketers a one-stop-shop for the automated design and delivery of ad campaigns that guarantee engagement.’’

Adludio’s chief executive officer Paul Coggins said: “At a time when privacy regulation is increasingly limiting the use of personal data, our sophisticated and unique combination of creative, media and AI is leading brand performance on mobile. With this additional investment from Mercia, the next stage of our AI-led platform, offering fully-automated capabilities, will provide brands and agencies the chance to translate user attention into profit.”

Martijn Kleibergen of Mercia commented: “With stricter privacy rules, relying on ‘cookies’ to deliver targeted advertising is no longer a viable option. Adludio combines strong creative campaigns with algorithms that optimize campaigns in real time to engage consumers without using personal data. This investment will enable it to continue its growth in the US and expand its client base with the launch of its new self-service platform.”