Reddit rolls out Dynamic Product Ads to all advertisers

Reddit has officially launched its Dynamic Product Ads (DPA) to general availability, opening up the tool to all advertisers following a year of beta testing. The move marks a significant step in Reddit’s evolving ad strategy, aiming to position itself as a central hub for commerce-driven conversations and performance marketing.

Dynamic Product Ads automatically populate in real-time with products pulled from an advertiser’s catalog, matching them with relevant subreddit conversations and user behavior. This feature enables advertisers to deliver personalized, contextual promotions across Reddit’s high-intent communities, where users often engage in product research and recommendations.

According to Reddit, the DPA format yielded strong results in Q1 2025. Advertisers running both DPAs and standard conversion campaigns experienced a twofold increase in Return on Ad Spend (ROAS) compared to those relying solely on traditional methods. Overall, Reddit reports a 94% increase in average ROAS for DPA campaigns over the past year.

The platform attributes this improvement to recent machine learning upgrades and campaign setup enhancements. Advertisers can now onboard campaigns with larger catalogs—scaling into the millions of products—while benefiting from improved diagnostics to resolve setup issues with pixels and product feeds.

Major brands including Lenovo and VistaPrint participated in early campaigns, reporting notable gains in purchase conversions and ROAS. Lenovo saw a 7% lift in purchase conversions, while VistaPrint achieved a 4X return on ad spend using DPAs as part of a full-funnel marketing strategy.

The launch also coincides with Reddit’s new integration with Smartly, a multi-channel ad platform. Currently in beta, the integration allows advertisers to manage Reddit campaigns alongside other channels, supporting creative automation and performance tracking in a unified dashboard.

Reddit’s push into dynamic retail advertising comes at a time when user behavior on the platform is increasingly commerce-focused. Internal research shows that 85% of Reddit users use the platform during the consideration phase of their shopping journey, and are more likely than users on other platforms to anticipate increased spending over the next six months.