Gen Z’s Gaming Boom: Nearly 75% Will Be Digital Gamers by 2027

The influence of digital gaming continues to surge among younger generations, with a new forecast revealing that nearly three-fourths of Generation Z in the United States will be active digital game players by 2027. According to eMarketer projections from December 2024, a staggering 74.8% of Gen Zers will engage in gaming within the next two years, reinforcing the generation’s deep-rooted connection to interactive entertainment.

This shift aligns with a broader trend in the gaming landscape, where digital play is becoming an integral part of daily life for millions. Analysts predict that by the end of 2025, approximately 57.2% of the entire U.S. population will be digital gamers, further highlighting the industry’s expansive reach. Alongside this surge in participation, the financial ecosystem surrounding gaming is also seeing notable growth. According to forecasts from November 2024, total U.S. game advertising revenue is expected to climb 7.7% this year, hitting an impressive $8.76 billion.

For marketers and advertisers, these insights present a significant opportunity. With major releases like Grand Theft Auto 6 on the horizon and the continued dominance of live-service titles such as Fortnite, targeting Gen Z and millennial gamers with tailored messaging has never been more crucial. As gaming solidifies itself as one of the most influential digital pastimes, brands that strategically align with these engaged audiences will be well-positioned to capitalize on the market’s sustained expansion.