Supply-Side Platform (SSP)
A supply-side platform is an advertising technology where publishers sell and manage their ad spaces to monetize their mobile apps. It is one of the parties involved in Real-Time Bidding.
An SSP provides a dashboard to let publishers connect their apps, define their ad placements, floor prices, requirements for the ad formats, and other controls. Via SSPs, publishers sell their ad spaces to ad exchanges, DSPs, and ad networks. Publishers can also automate their selling process to save time and resources.
A supply side platform is an equivalent of the demand-side platform (DSP).
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
624 Views
in InsightsGenerative AI: The Emerging Focus of Antitrust Scrutiny Against Big Tech
For decades, Google’s dominance in online advertising and search has attracted scrutiny from regulators and publishers alike. But while billion-dollar fines and antitrust lawsuits have chipped away at its ad-tech empire, the next battleground is taking shape elsewhere: generative AI. Unlike traditional search results that link users to websites, generative AI features like Google’s “AI […] More
267 Views
in Deals and IPOs, NewsDidomi acquires Sourcepoint, expanding footprint in global privacy tech
Didomi, a France-based consent management platform (CMP), has acquired Sourcepoint, a U.S. and U.K.-focused privacy technology firm, consolidating two companies in the data compliance and consent management market. The deal, announced Tuesday, follows Didomi’s April acquisition of Addingwell, a server-side tagging company. Both acquisitions are backed by Marlin Equity Partners, which bought a majority stake […] More
764 Views
in News, Product Launches & UpdatesTikTok’s reportedly planning a U.S.-only ‘M2’ app as ByteDance nears sale to avoid ban
TikTok may soon sidestep its looming U.S. shutdown with a new ownership deal and an American-only version of the app, as the company races to comply with the Protecting Americans from Foreign Adversary Controlled Applications Act. According to a new report from The Information, TikTok’s parent company ByteDance is close to finalizing a sale agreement […] More