Zynga today announced that it has completed the acquisition of Storemaven, a Tel Aviv-based mobile growth and app store optimization company. Financial terms of the deal were not disclosed.
Expanding Zynga’s existing operations in Israel, the Storemaven team will combine its innovative mobile technologies with Zynga’s expansive global portfolio and Chartboost’s advertising platform. Back in May last year, Zynga had announced the acquisition of mobile programmatic advertising and monetization platform Chartboost for $250 million in cash.
Founded by Gad Maor (CEO), Adam Rakib (President), and Eldad Abel (CPO) in 2015, Storemaven, which offers mobile growth and ASO solutions, currently has 50 employees in its Tel Aviv offices.
“Zynga’s rich culture in data-driven decision making and innovation, expansive reach, and enormous ambitions have made them an important partner for us,” said Gad Maor, CEO of Storemaven. “This combination allows us to maximize the impact of our expertise and products. We look forward to combining our technologies and unique culture with Zynga’s massive portfolio and Chartboost’s advertising platform, opening the door to building a world-class publishing platform that will launch global hits at scale.”
With this acquisition of Storemaven, Zynga aims to enhance its usage and investment in state-of-the-art growth technologies, augment its leadership position in reaching mass audiences, and further its mission to connect the world through games.
“Zynga has always invested in publishing technology, experimentation, and analytics that connect players to the fun and engaging experiences that we create,” said Alex Tremblay, Executive Vice President, and Chief Data Officer at Zynga. “With our acquisition of Storemaven, we gain additional, unmatched technologies and expertise to expand Zynga’s publishing platform and to solidify our leading position in the marketplace. Storemaven brings world-class optimization and intelligence technologies that are crucial to the success of publishing mobile games. We are excited to officially welcome this talented team to the Zynga family.”
In January, Zynga was acquired by Take-Two Interactive, the publisher of 2K games, especially Grand Theft Auto, one of today’s most popular game series, and the Red Dead Redemption series.