SoundCloud partners with PubMatic to expand global programmatic advertising reach

SoundCloud has teamed up with PubMatic, a digital technology company, to bring its video and display ad inventory to a wider audience on both desktop and mobile platforms. The collaboration is set to provide SoundCloud’s programmatic advertising inventory across PubMatic’s comprehensive ad tech solutions, allowing brands to connect with SoundCloud’s 175 million monthly listeners worldwide in new and dynamic ways.

Through this partnership, PubMatic will facilitate SoundCloud’s programmatic advertising inventory on both video and display ads across desktop and mobile app interfaces. With a vast library that includes over 400 million tracks from more than 40 million artists spanning 193 countries, SoundCloud is one of the largest music discovery platforms globally.

PubMatic’s expertise in digital monetization and its advanced advertising capabilities will offer advertisers a unique opportunity to reach SoundCloud’s highly engaged community of music lovers, innovators, and influencers, fostering immersive brand experiences within this influential audience. Kyle Dozeman, PubMatic’s Chief Revenue Officer for the Americas, emphasized that this collaboration supports both companies’ missions to empower content creators while enabling advertisers to access new avenues for impactful storytelling.

Jonathan Kopitko, SoundCloud’s Senior Director of Global Partnerships, shared his enthusiasm about the partnership, highlighting that it will strengthen SoundCloud’s commitment to supporting creators and delivering meaningful brand engagement. “This alliance with PubMatic allows advertisers to tap into our vibrant audience while reinforcing our commitment to supporting our community of artists,” Kopitko noted.

As global digital audio consumption continues to rise—an average adult now spends 1 hour and 43 minutes daily streaming audio, according to a recent eMarketer report—the digital audio advertising sector is positioned for major growth. With a forecasted 1.6 billion users by 2028 and an expected $11.13 billion in ad spending in 2024, the SoundCloud-PubMatic partnership arrives at a pivotal moment, providing brands with an efficient, scalable way to engage audiences across the expanding digital audio landscape.