Sensor Tower acquires data.ai

Mobile app store market intelligence company Sensor Tower today announced that it has acquired mobile marketing firm data.ai, formerly known as App Annie, for an undisclosed sum. 

Through the acquisition, Sensor Tower seeks to broaden its customer base, enhance its mobile marketing and app intelligence offerings, and strengthen its global footprint, especially in APAC. The platforms will continue to operate independently for the time being. There are no immediate plans to make consumer-oriented alterations following the acquisition.

“Today we celebrate the beginning of a new and exciting chapter, not only for Sensor Tower, but for the digital marketing and mobile app intelligence industry,” said Oliver Yeh, CEO of Sensor Tower. “We have long admired data.ai’s stellar product and high quality team. The acquisition will allow Sensor Tower to broaden its audience and expand its best in class offerings to any company that participates in the digital economy – helping bridge the gap between companies and consumers.”

Founded in 2010, San Francisco-based data.ai has more than 1,400 clients and 1 million+ registered users worldwide.  

Sensor Tower announced that as a component of the agreement, it will be reducing the workforce by letting go of several employees from data.ai’s team. Yeh said, “As we unite Sensor Tower and data.ai, we are eager to incorporate new team members. This merger also necessitates optimizing our team structure. We are committed to providing assistance and resources to our departing colleagues during this transition.”

“Since 2010, data.ai has helped some of the finest brands and publishers globally to optimize their mobile performance. This evolution offers the best path to innovation, more insights across more channels, and ultimately, more value derived by clients,” said Ted Krantz, CEO of data.ai.

Sensor Tower’s acquisition of data.ai follows its acquisition of market intelligence firm Pathmatics in 2021.