Reactional Music raises $2.05M in pre-Series A round

Stockholm-based music delivery platform and personalization engine Reactional Music announced on Wednesday that it has raised $2.05 million in a pre-Series A funding round, as reported by PocketGamer.Biz.

Led by mobile music games publisher Amanotes and seed stage focused VC Butterfly Ventures, the round also saw participation from several angel investors including Kelly Sumner, a former chairman of Fall Guys-developer Mediatonic, CEO of Guitar Hero-publisher RedOctane, and CEO of Grand Theft Auto-owner Take-Two Interactive.

Founded in 2012 by Jesper Nordin and Pär Gunnars Risberg, Reactional Music aims to help developers ‘’unlock music’s value in the global games business’’, and allow gamers to personalize their gameplay, skins, and in-game purchases with their favorite types of music.

In its press release, the company said that it plans to use the funds to offer developers its Reactional beta platform and software development kit, maintain its music licensing operations, and grow its team in areas such as development, technical support and music supervision.

Commenting on the funding round, Reactional Music Group AB’s Managing Director Pär Gunnars Risberg said: ‘’We are fortunate to have both Butterfly and Amanotes leading the round. Each of these organisations brings incredible value to Reactional as we drive the commercial and creative partnership between games, music and creators.”

Butterfly Partner Tanya Horowitz said: “We are thoroughly excited to announce this investment in Reactional Music. The company and its technology, the Reactional Music Engine has the ability to change the world of music and gaming in a way these industries have never before seen. Additionally, I am also super excited to flex my prior knowledge of the music industry and video game business and help the company in their thrilling up and coming journey.”