User Acquisition
User acquisition is a type of mobile app marketing which focuses on acquiring mobile app users via paid advertising campaigns. Mobile app developers and mobile marketers strategize their user acquisition efforts to acquire high quality users with positive ROI and high Lifetime Value. This campaigns can aim:
- Strengthening app monetization strategy and increasing income,
- Reaching top charts on app stores,
- Testing an app on soft launch
- Increasing retention rate and lifetime value of a user
Incentivized Ad: is a type of user acquisition campaign where app developers and mobile advertisers aim to acquire a huge number of app installs in a very short period of time with the aim of organic uplift.
Non-Incentivized Ads: In non-incent campaigns, users are not offered any reward. Those campaigns are to acquire high quality users with high LTV and it requires more cost of install than incentivized ad campaigns.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsScotland unveils phased plan to build £1bn games industry by 2030
Scotland has outlined a national strategy aimed at expanding its games sector to more than £1 billion in annual economic output by the end of the decade, positioning the industry as a driver of growth, skills development, and technological innovation. The newly published Games Action Plan sets out a phased roadmap to establish what it […] More
Netflix Revenue and User Statistics (2026)
Founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, Netflix launched the video streaming product we know today in 2007. In this article, you can find the most up-to-date revenue and subscriber statistics for Netflix, with past comparisons and future forecasts. Company Overview Founded Date 1997 Founders Reed Hastings, Marc […] More
- in News, Trends & Reports
Netflix advertising business hits $1.5B in 2025 as streamer signals aggressive monetization push for 2026
Netflix closed 2025 with stronger-than-expected financial results, driven in part by rapid growth in its advertising business, while also moving to accelerate its proposed acquisition of Warner Bros. Discovery’s assets. In its full-year earnings update, Netflix reported total revenue of approximately $45 billion for 2025, marking a 16% year-over-year increase. Advertising contributed about $1.5 billion […] More
