User Acquisition
User acquisition is a type of mobile app marketing which focuses on acquiring mobile app users via paid advertising campaigns. Mobile app developers and mobile marketers strategize their user acquisition efforts to acquire high quality users with positive ROI and high Lifetime Value. This campaigns can aim:
- Strengthening app monetization strategy and increasing income,
- Reaching top charts on app stores,
- Testing an app on soft launch
- Increasing retention rate and lifetime value of a user
Incentivized Ad: is a type of user acquisition campaign where app developers and mobile advertisers aim to acquire a huge number of app installs in a very short period of time with the aim of organic uplift.
Non-Incentivized Ads: In non-incent campaigns, users are not offered any reward. Those campaigns are to acquire high quality users with high LTV and it requires more cost of install than incentivized ad campaigns.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsGoogle unveils first cohort for Google Play Apps Accelerator program
Google has announced the inaugural class of its Google Play Apps Accelerator, selecting a group of mobile app studios from multiple regions to participate in a structured development initiative aimed at scaling their products and operations. The 12-week program brings together developers from the Americas, Asia-Pacific, and Europe, the Middle East, and Africa, reflecting a […] More
Apple rolls out device-level age verification for iPhone users in the UK
Apple has begun introducing device-level age verification for iPhone users in the United Kingdom, marking a shift toward operating system-based controls aimed at restricting access to adult content and services. The changes arrive through a recent iOS update, which prompts users to confirm whether they are over 18 to access certain features, including downloading age-restricted […] More
- in News
Google and SEBI introduce verified labels for investment apps in India to address fraud
Google is introducing a verification system for investment apps on its Play Store in India, as part of a joint initiative with the Securities and Exchange Board of India (SEBI) aimed at reducing the spread of fraudulent trading platforms. Under the new framework, only apps operated by brokers and intermediaries registered with SEBI will be […] More
