User Acquisition
User acquisition is a type of mobile app marketing which focuses on acquiring mobile app users via paid advertising campaigns. Mobile app developers and mobile marketers strategize their user acquisition efforts to acquire high quality users with positive ROI and high Lifetime Value. This campaigns can aim:
- Strengthening app monetization strategy and increasing income,
- Reaching top charts on app stores,
- Testing an app on soft launch
- Increasing retention rate and lifetime value of a user
Incentivized Ad: is a type of user acquisition campaign where app developers and mobile advertisers aim to acquire a huge number of app installs in a very short period of time with the aim of organic uplift.
Non-Incentivized Ads: In non-incent campaigns, users are not offered any reward. Those campaigns are to acquire high quality users with high LTV and it requires more cost of install than incentivized ad campaigns.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Google introduces native support for digital credentials with OpenID standards integration
Android is expanding its digital identity capabilities by officially supporting digital credentials through its Credential Manager’s DigitalCredential API. This update introduces native integration for OpenID4VP and OpenID4VCI, which standardize how digital credentials are presented and issued across the Android ecosystem. Digital credentials are cryptographically verifiable documents that can represent a variety of personal information, such […] More
- in News, Trends & Reports
WhatsApp surpasses 3 billion monthly users
WhatsApp has crossed the 3 billion monthly active user threshold, Meta CEO Mark Zuckerberg announced during the company’s Q1 earnings call on Wednesday. This milestone makes WhatsApp one of only a few apps—alongside Facebook—to reach that scale globally. Originally launched in 2009 and acquired by Facebook in 2014 for $19 billion, WhatsApp has grown steadily […] More
WhatsApp Revenue and Usage Statistics (2025)
What is WhatsApp? WhatsApp is an immensely popular free-to-download and multiplatform messaging and calling app that uses internet connection to send text messages, voice messages, to share media, and to make video and voice calls. What made WhatsApp unique after its launch was its approach to combine traditional messaging with social media. Another strength of […] More
