Soft Launch
Soft launch of a mobile game is where game publishers test their apps in selected countries. It is a very common technique among game publishers before hard launch in order to have a chance to:
- Acquire first users for a much less cost than hard launch
- Collect feedback from real users from selected countries
- Find out and fix in-app bugs, performance issues, problems in user experience
- Test metadata (app icon, app screenshots, app preview video, etc.) and ad elements (ad creatives, CTA, etc.) to see and understand and interpret conversion.
- Understand the main metrics before global launch including CPI, Retention Rate, and more.
- Collect insights and cues about the global launch marketing strategy (deciding on the countries, optimizing mobile ad elements and bids, etc)
- Test app monetization strategy to make improvements and optimizations
- Decide if the game should be killed or hard launched
For a successful soft launch campaign:
- Time period for the campaign should be pre-determined.
- Metrics mobile marketers and app developers want to test should be tracked carefully.
- Country and the game category need to be determined.
- Target audience should be worked closely.
- Ad creatives and CTAs should be created and tested frequently.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
875 Views
in News, Trends & ReportsNetflix projects it will double ad revenue in 2025 as it builds out in-house ad tech
Netflix says it’s firmly on track to “double” its advertising revenue this year, signaling a new phase for the streaming giant as it leans deeper into ad-supported streaming and its growing in-house ad tech platform. The milestone projection was revealed alongside Netflix’s second-quarter 2025 earnings results, which show the company pulling in $11.08 billion in […] More
488 Views
in News, Product Launches & UpdatesX partners with AppsFlyer to deliver clearer iOS ad measurement
X is expanding its toolkit for mobile advertisers with a major update to its measurement capabilities through a new partnership with app analytics firm AppsFlyer. Announced this week, the collaboration introduces an Advanced Self-Reporting Network (SRN) integration, giving X advertisers access to more complete and privacy-safe iOS campaign measurement. For years, Apple’s App Tracking Transparency […] More
15.8k Views
in Best Android Apps Of The Week, Hot AppsThe Best To Do List Apps for Android
Sometimes we need a tool to plan our day completely, sometimes to remember something that comes to mind, and sometimes to take note of an important task that we should not forget. Until a few years ago, the way to do this was to write on a piece of paper or carry a notebook with […] More