CPI - Cost per Install
CPI, stands for Cost per Install, is a commonly used pricing model in mobile user acquisition campaigns where mobile advertisers are charged every time a user installs a mobile app by clicking an ad. It indicates how much money an app advertiser needs to acquire a user who installs the app.
CPI is highly affected by the other elements of the advertising campaign, including the quality of creatives, countries the campaign is run, the demographics of the target audience, and the app category.
CPI= Advertising Cost / Number of App Installs from a Specific Campaign
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Selfies that have entered our lives with social media have become an inseparable element of collecting memories. But having the best phone isn’t enough for the perfect selfie. You can make the final touches with the applications that will prepare the selfies you have taken for sharing. In this article, we have brought together the […] More
Simulation games, which become more realistic every day, give players the chance to taste the lives they could not have. A realistic and detailed flight simulator can give you a real flight experience. In this list, we’ve put together the best flight simulators for Android where you can travel the world like a pilot and […] More
Period tracker apps help you to understand your cycle, to answer the question “When was the first day of your last period?” easily, and to have insights into any symptoms and patterns that can give you a signal about any possible health issues and potential concerns. Even if your period is regular, it gives you […] More