CPI - Cost per Install
CPI, stands for Cost per Install, is a commonly used pricing model in mobile user acquisition campaigns where mobile advertisers are charged every time a user installs a mobile app by clicking an ad. It indicates how much money an app advertiser needs to acquire a user who installs the app.
CPI is highly affected by the other elements of the advertising campaign, including the quality of creatives, countries the campaign is run, the demographics of the target audience, and the app category.
CPI= Advertising Cost / Number of App Installs from a Specific Campaign
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
863 Views
in News, Press ReleasesApple allegedly threatened to fire an employee over her viral TikTok video
An Apple employee named Paris Campbell claimed that the iPhone-maker threatened to fire her over a video she posted on TikTok which got more than 7 million views and 1 million likes. Campbell has been working at Apple for over 6 years now, and is also quite popular on TikTok where she currently has 446.2K […] More
-
431 Views
in News, Product UpdatesSnap’s premium service Snapchat+ hits 1 million subscribers, expands to more countries
Snap Inc announced on Monday that its recently launched premium service Snapchat+ has surpassed 1 million subscribers and is now available in 25 countries around the world. The social media company first launched the paid subscription service in late June, as part of its efforts to boost its revenue which has been highly impacted by […] More
-
426 Views
in Deals and IPOs, NewsMeta invests in Take App, a Singaporean start-up that makes WhatsApp selling easy
Meta (previously Facebook) has made an investment in Take App, a Singapore-based startup that aims to make it easier for WhatsApp merchants to sell their products via the popular messaging app. The startup was founded in February 2021 by Youmin Kim, who previously worked at Facebook as a partner engineering manager but left the social […] More