Lifetime Value (LTV)

It consists of all in-app purchaseLifetime value (LTV) indicates the average revenue a single mobile app user brings throughout his lifetime starting from downloading the app. s and all the engagement of an app user with in-app ads. 

Lifetime value is significant for both user acquisition and app monetization because it tells app developers how quality and engaging their user base is. App developers can use LTV both to understand the quality of their ad networks they work with for user acquisition and to assess if their user base is qualified enough for monetization via in-app advertisement.




Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    The 10 Best Selfie Apps for iPhone

    Selfies that have entered our lives with social media have become an inseparable element of collecting memories. But having the best phone isn’t enough for the perfect selfie. You can make the final touches with the applications that will prepare the selfies you have taken for sharing. In this article, we have brought together the […] More

    Read More

  • in ,

    The 5 Best Flight Simulators for Android

    Simulation games, which become more realistic every day, give players the chance to taste the lives they could not have. A realistic and detailed flight simulator can give you a real flight experience. In this list, we’ve put together the best flight simulators for Android where you can travel the world like a pilot and […] More

    Read More

  • in

    The 5 Best Period Tracker Apps

    Period tracker apps help you to understand your cycle, to answer the question “When was the first day of your last period?” easily, and to have insights into any symptoms and patterns that can give you a signal about any possible health issues and potential concerns.  Even if your period is regular, it gives you […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter