Organic Uplift

Organic uplift (aka organic multiplier) indicates the number of organic installs coming from paid user acquisition campaigns. Mobile advertising and user acquisition campaigns can boost both the visibility of an app and app store rankings. As a result of this, the number of organic users increases and this gives app developers and mobile advertisers the organic uplift percentage. Organic uplift can be calculated by analyzing the organic users during and after a paid advertising campaign.  

Because it is about the increasing virality, it can be similar to K-factor.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.


  • in

    11 Useful Apps for Students

    In today’s digital age, students have a world of knowledge at their fingertips. To help you navigate the vast sea of educational resources, we’ve curated a list of the best apps for students that can truly transform your learning journey. From mastering complex math concepts to improving your language skills, these apps cover it all. […] More

    Read More

  • in ,

    Reddit removes option to opt out of ad personalization based on platform activity

    Reddit announced on Wednesday a couple of changes to the platform’s ads, location, and privacy settings. The company said it is condensing ad settings, providing the ability to limit ads from particular categories, and improving preference descriptions for clarity. As part of the changes, Reddit is removing the ability to opt out of ad personalization […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter