Organic Install

An organic install is an app download coming from a search on an app store, a browse on the top charts or app categories, friend reference, or word of mouth. In order for an install to be considered as organic, it should not be attributed to any mobile ad campaign. However it doesn’t mean that the user is not exposed to a mobile ad. An organic user can see an ad but he doesn’t interact with the ad and then he prefers downloading the app by searching it from an app store. 

For mobile app developers and app-based companies, it is not easy to gain organic installs because of the harsh competition in almost all app categories and countries. This is why they prefer executing App Store Optimization to let users find their apps organically.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    Apple acquires photo editing app Pixelmator

    Apple has announced its plans to acquire Pixelmator, the highly regarded photo-editing app known for its powerful tools and accessibility on Apple platforms. In a joint announcement, Pixelmator expressed excitement over the new venture, noting that this acquisition opens up opportunities to broaden its reach and impact, especially for creative professionals worldwide. For now, Pixelmator […] More

    Read More

  • Trending

    in ,

    Meta’s Threads surges to 275 million users

    Meta’s social media platform, Threads, has been making substantial strides since its launch, now boasting an impressive 275 million monthly active users. This figure, shared by Meta CEO Mark Zuckerberg in the company’s Q3 earnings call, marks a significant jump from the 200 million reported in August. The platform’s rapid growth, fueled partly by its […] More

    Read More

  • in

    Yahoo DSP partners with GeoEdge to enhance ad security

    Yahoo DSP has joined forces with ad security solution GeoEdge to enhance the safety and quality of advertisements across its digital landscape. The strategic partnership integrates GeoEdge’s sophisticated ad protection service, ensuring that Yahoo DSP’s ad creatives remain free from malware, sensitive content, and various digital threats. As online advertising faces growing security challenges, Yahoo […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X