Uninstall

Uninstall is the activity of removing an app from a mobile device. Users of an app can uninstall it because of several reasons including:

  • App crashes or bugs
  • Bad user experience including bad registration experience or bad onboarding process
  • Using annoying communication channels like push notifications too much 
  • No meeting the value proposed

In order to prevent users from uninstalling an app, app developers can consider:

  • Analyzing and understanding target audience very well,
  • Restructuring in-app communication channels to increase engagement and retention
  • Strengthening the app monetization strategy to reward and monetize users 
  • Optimizing storage and battery usage for a better performance
  • Redesigning user experience points where users are prone to churn
  • Reviewing re-engagement campaigns to regain churned users.  

Learn the main reasons causing app uninstall.

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