Organic Uplift
Organic uplift (aka organic multiplier) indicates the number of organic installs coming from paid user acquisition campaigns. Mobile advertising and user acquisition campaigns can boost both the visibility of an app and app store rankings. As a result of this, the number of organic users increases and this gives app developers and mobile advertisers the organic uplift percentage. Organic uplift can be calculated by analyzing the organic users during and after a paid advertising campaign.
Because it is about the increasing virality, it can be similar to K-factor.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsPokémon TCG Pocket surpasses 100 million downloads, emerges as leading card battler
The Pokémon Company’s mobile title Pokémon TCG Pocket has exceeded 100 million global downloads, according to estimates from Sensor Tower, marking a significant milestone for the franchise’s expansion in the mobile gaming market. Launched globally in October 2024, the game has scaled rapidly, positioning itself as a leading title within the card battler category. Despite […] More
-
BuzzFeed unveils AI app strategy as financial pressures mount
BuzzFeed has introduced a new suite of AI-driven mobile apps under a spinoff initiative called Branch Office, as the company explores alternative revenue paths amid ongoing financial challenges. The announcement, made at the SXSW 2026 conference, outlines a shift toward consumer-facing software products designed to emphasize social interaction and creative participation. The new unit, operating […] More
-
in NewsPublicis urges clients to avoid The Trade Desk following audit dispute
Publicis Groupe is advising certain clients to stop working with The Trade Desk after an audit raised concerns about the platform’s fee structures and billing practices, according to reporting by Adweek. The recommendation was outlined in a memo sent to select clients, in which Publicis stated that an independent audit found issues with how fees […] More