Ad mediation is a mobile app monetization solution where mobile ad networks can be managed and optimized in one place with a simple SDK integration.
Mobile app developers can get benefit from ad mediation platforms to fill their inventory with the highest eCPM. Because ad networks need more app inventory to serve their ads, eCPMs are increasing and the ad revenue for app developers coming from app monetization is increasing.
Some mediation platforms provide an automated optimization for waterfalls to let app developers get the most out of their monetization strategy.
Learn more about mobile ad mediation.
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