Ad Mediation
Ad mediation is a mobile app monetization solution where mobile ad networks can be managed and optimized in one place with a simple SDK integration.
Mobile app developers can get benefit from ad mediation platforms to fill their inventory with the highest eCPM. Because ad networks need more app inventory to serve their ads, eCPMs are increasing and the ad revenue for app developers coming from app monetization is increasing.
Some mediation platforms provide an automated optimization for waterfalls to let app developers get the most out of their monetization strategy.
Learn more about mobile ad mediation.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsAudible surpasses $1B in consumer spending across app stores
Audible, Amazon’s audiobook platform, has ascended to an exclusive echelon by achieving a remarkable feat—crossing the $1 billion mark in consumer spending through Apple’s App Store and Google Play, according to data.ai. Since its iOS debut in July 2010, Audible has predominantly garnered substantial spending in the United States, contributing a staggering $993 million, constituting […] More
- in News, Trends & Reports
Cyber Monday shatters records with $12.4B in online spending
Cyber Monday 2023 has entered the history books as the largest online shopping day ever, witnessing a staggering $12.4 billion in spending—a remarkable 9.4% increase year-over-year, surpassing industry projections. The shopping frenzy peaked during the 10:00 pm to 11:00 pm EST hour, with consumers collectively spending an astonishing $15.7 million every minute. Consumers strategically exercised […] More
- in News
Rovio releases inclusive game development guide to foster diversity and representation
Finnish game developer Rovio has taken a significant step toward fostering diversity and inclusion in the gaming industry by publishing a comprehensive guide for inclusive game development and marketing. The free playbook serves as a valuable resource, offering actionable insights, how-to guides, and practical advice on various aspects of game development to create a more […] More
