In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in News, Trends & ReportsChatGPT boosts e-commerce traffic but lags in sales conversion, study finds
A new academic study suggests that while ChatGPT is emerging as a growing source of traffic for online retailers, it has yet to match traditional marketing channels in driving actual sales. The paper — authored by researchers Maximilian Kaiser of the University of Hamburg and Christian Schulze of the Frankfurt School of Finance & Management […] More
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in News, Product Launches & UpdatesUnity introduces cross-platform commerce tools to simplify game monetization
Unity has unveiled a new feature for its game engine that enables developers to manage digital stores, payments, and in-game catalogs across multiple platforms from a single dashboard — marking the company’s move into direct-to-consumer (DTC) commerce. The new system, now available in limited early access, allows developers to oversee pricing, promotions, and live operations […] More
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in News, Product Launches & UpdatesGoogle showcases Androidify’s transition to XR with Jetpack XR SDK
Google has detailed how its open-source Androidify app has been adapted for extended reality (XR) using the newly launched Jetpack XR SDK, highlighting how developers can bring existing Android apps into immersive 3D environments. The update comes alongside the debut of Samsung Galaxy XR, the first device powered by Android XR. The collaboration marks the […] More