In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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LATEST MOBILE MARKETING NEWS
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in NewsDeveloper groups say Apple’s new EU App Store terms still fail the DMA
Apple’s revised App Store business terms in the European Union are facing opposition from a coalition of app developers, game industry groups, publishers and consumer organizations, which argues that the new fee structure still fails to comply with the Digital Markets Act (DMA). In an open letter addressed to European Commission President Ursula von der […] More
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in News, Trends & ReportsStreaming ad loads rise 18% in 2026 as platforms add more commercial time
US streaming services are showing viewers significantly more advertising in 2026, with the average number of ad minutes per hour increasing 18% between January and August, according to Ampere Analysis data cited by Business Insider. The increase reflects a broader shift in streaming economics as platforms put more emphasis on their ad-supported subscription tiers. With […] More
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MS NOW launches $7.99 subscription app on App Store and Google Play
MS NOW is expanding its direct-to-consumer business with a new paid membership available through the Apple App Store and Google Play, adding another media subscription to the mobile app economy as publishers look for recurring revenue beyond advertising and traditional pay TV. Launching today, the MS NOW membership costs $7.99 per month or $79.99 per […] More
