In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Aptoide returns to Google Play after more than a decade with new Games app
Aptoide has returned to Google Play for the first time in more than a decade with the launch of Aptoide Games, marking a significant step for third-party app distribution on Android following recent changes to Google’s Play Store policies. The new app, now available through Google Play, enables users to discover and install games from […] More
-
Google Play adds Venmo as a new payment option
Google has announced that Venmo is being added as a payment option on Google Play, giving eligible users another way to pay for apps, games, books, movies, and in-app purchases through the Play Store. According to Google, users can link their Venmo account to Google Play and select it during checkout or add it through […] More
-
in Deals and IPOs, NewsTripledot acquires Supersonic from Unity in $40 million hybrid-casual expansion
Tripledot Studios has agreed to acquire Supersonic, Unity’s mobile game publishing business, in a $40 million deal aimed at strengthening its position in the hybrid-casual games market. The transaction expands Tripledot’s publishing capabilities by combining its portfolio of live-operated titles with Supersonic’s developer network and publishing expertise. Founded in 2019, Supersonic has worked with hundreds […] More
