In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in Deals and IPOs, NewsSPINS acquires MikMak to combine CPG purchase data with commerce media activation
Retail and CPG data provider SPINS has acquired commerce media and analytics platform MikMak, marking a move beyond pure data provision into media activation and performance measurement. Financial terms of the transaction were not disclosed. The deal brings together SPINS’ in-store sales, product availability, and shelf-level data with MikMak’s click-to-buy advertising, ecommerce optimization, and omnichannel […] More
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in NewsAdvocacy groups urge Apple and Google to remove X and Grok as Musk denies awareness of explicit AI outputs
A coalition of women’s rights organizations, child advocacy groups, and tech watchdogs is pressing Apple and Google to remove Elon Musk-owned social platform X and its AI chatbot Grok from their app stores, citing concerns over the generation of sexually explicit and non-consensual images involving women and minors. In open letters published this week, the […] More
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in News, Trends & ReportsGlobal gaming UA spend reaches $25B in 2025, AppsFlyer report shows
Mobile gaming user acquisition (UA) spend reached $25 billion in 2025, with paid installs and ad impressions rising year over year, according to AppsFlyer’s State of Gaming for Marketers – 2026 report. The analysis is based on aggregated global install, advertising, and monetization data across Android and iOS. The report shows that the share of […] More