In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in Deals and IPOs, NewsAmazon, Nvidia and SoftBank back OpenAI in one of the largest private raises ever
OpenAI has closed a $110 billion funding round backed by Amazon, Nvidia and SoftBank Group, marking one of the largest private capital raises on record. The financing assigns OpenAI a $730 billion pre-money valuation. Amazon is contributing $50 billion, while Nvidia and SoftBank are each investing $30 billion. According to the companies, additional financial investors […] More
-
Android 17 beta 2 introduces privacy controls, cross-device handoff and new system APIs
Android 17 has moved into its second beta phase, adding a slate of privacy-focused controls, system-level APIs and cross-device capabilities ahead of its planned platform stability milestone in March. The update continues Google’s adjusted release cadence, with a major SDK release targeted for the second quarter and a smaller SDK update later in the year. […] More
-
in Deals and IPOs, NewsNetflix walks away as Paramount Skydance secures $111B deal for Warner Bros. Discovery
A high-stakes bidding contest for Warner Bros. Discovery has concluded with Paramount Skydance emerging as the winning bidder after Netflix declined to raise its offer. Warner Bros. Discovery said Paramount Skydance’s revised proposal of $31 per share constituted a “superior proposal” under the terms of its existing merger agreement with Netflix, triggering a four-business-day window […] More