In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in News, Trends & Reports1.4 million apps launched in 2025, but only 10% broke through as market growth accelerates
The global app economy expanded sharply in 2025, with releases climbing 25% year over year to exceed 1.4 million new apps. Yet the surge in supply did not translate into broad visibility: only around one in ten new launches managed to capture meaningful user attention, underscoring intensifying competition across app stores. That imbalance between production […] More
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Spotify Revenue and Usage Statistics (2026)
Spotify – Company Overview Headquarter New York, USA Platforms Mobile, PC, TV, Tablets, Speakers, Cars Number of Employees 7000+ Website https://www.spotify.com/ Founded Date 2006 Founders Daniel Ek, Martin Lorentzon Crunchbase Profile Profile Link Google Play App Store Link App Store App Store Link Spotify User Stats (2026) Spotify Subscriber Stats (2026) Spotify Revenue Statistics (2026) […] More
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in NewsApple and Google Commit to App Store Process Changes Under UK Competition Rules
Apple and Google have agreed to a set of changes to how their app stores operate in the UK, following pressure from the country’s competition watchdog as it begins enforcing its new digital markets regime. The commitments are aimed at improving transparency and fairness for developers that rely on the App Store and Google Play […] More