In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in Insights, News, Trends & ReportsGoogle outlines five-stage framework for improving Android app performance
Google has released a new guide detailing a five-level roadmap for Android developers aiming to improve app performance, from basic monitoring to building custom diagnostic systems. The framework, introduced during the company’s Performance Spotlight Week, breaks down the tools and practices available to teams at varying levels of technical maturity. The guide highlights how developers […] More
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in News, Trends & ReportsMobile app spending surges as global IAP revenue hits $43.2B in Q3 2025
Global mobile spending continued its upward trajectory in Q3 2025, with in-app purchase (IAP) revenue climbing to $43.2 billion, an 11% increase year-over-year. The surge pushes the market closer to the long-anticipated $50 billion quarterly milestone, according to Sensor Tower’s latest Digital Market Index. The gains came despite persistent tariff pressures and a slowdown in […] More
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in News, Trends & ReportsMobile-first trading and crypto apps fuel global surge in retail investing in 2025
The landscape of investing continues to shift toward mobile-first platforms in 2025, with new data showing that trading and cryptocurrency apps are driving some of the strongest growth across the financial services sector. According to Sensor Tower’s latest market analysis, quarterly downloads for investment-related apps are approaching 300 million worldwide, propelled largely by the rapid […] More