In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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LATEST MOBILE MARKETING NEWS
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in News, Trends & ReportsIndia’s in-app purchase revenue crosses $1B, set to reach $1.25B in 2026
India’s mobile app economy is moving beyond its rapid expansion phase and into a period defined by monetization, engagement depth, and habit-driven usage, according to new 2026 market data. While the country continues to generate roughly 25 billion app downloads annually, growth has stabilized, reflecting a maturing ecosystem rather than a slowdown. With scale firmly […] More
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Apple sets April 28 deadline for new App Store SDK requirements across all platforms
Apple has announced an update to its App Store submission rules that will raise the minimum Software Development Kit (SDK) requirements for all major platforms later this spring. Beginning April 28, 2026, developers submitting apps or games to App Store Connect will be required to use newer SDK versions aligned with Apple’s latest operating systems. […] More
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in News, Trends & ReportsEpic Games Store hits $400M in third-party sales as engagement shifts in 2025
The Epic Games Store closed 2025 with record third-party game revenue and its highest-ever monthly active user count, while overall engagement on the platform declined, highlighting a mixed performance year for Steam’s largest PC storefront rival. According to Epic Games’ annual review, player spending on third-party PC titles rose 57% year over year to $400 […] More