In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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LATEST MOBILE MARKETING NEWS
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Third-party iOS app marketplace AltStore PAL arrives in the EU
AltStore PAL, an open-source app store made specifically for independent developers, is now live in the EU, thanks to Apple’s compliance with the region’s Digital Markets Act (DMA). Gaining access to the alternative app ecosystem requires a nominal annual subscription fee of €1.50, plus tax, to cover Apple’s Core Technology Fee (CTF) associated with installing […] More
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in News, Trends & ReportsTikTok dominates social media usage among US adults, eMarketer reports
In a landscape dominated by social media platforms, TikTok emerges as the frontrunner in capturing the attention of US adults aged 18 to 54, according to recent insights from eMarketer’s forecast. Delving into the data reveals a compelling narrative. Among US adults aged 18 to 24, TikTok reigns supreme, with individuals spending an average of […] More
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YouTube introduces premium placement option for YouTube Shorts ads
In a bid to assist advertisers in securing optimal placement for their Shorts ads, YouTube has rolled out a new YouTube Select Shorts option. The feature empowers brands to position their ads alongside top-performing Shorts content across various categories. With YouTube Select Shorts, advertisers gain the flexibility to select placement alongside the most engaging Shorts […] More
