In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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LATEST MOBILE MARKETING NEWS
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Apple lowers App Store commission in China starting March 15
Apple has announced a reduction in App Store commission rates for developers operating in mainland China, lowering the standard fee on in-app purchases and paid apps to 25% from 30%. The changes will take effect on March 15, according to the company’s developer update. The adjustment also applies to developers participating in the App Store’s […] More
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in News, Trends & ReportsStudy: 71% of mobile gamers buy products the same day they see an ad
Advertising within mobile games is increasingly translating into immediate consumer purchases, according to a recent study conducted by Kantar for AppLovin. The research indicates that in-game advertising is becoming an increasingly influential driver of consumer commerce as mobile gaming audiences continue to grow. Survey findings show that 71% of mobile gamers in the United States […] More
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AltStore PAL integrates fediverse features to expand app discovery on iOS
AltStore PAL, an alternative iOS app marketplace operating under new regulatory frameworks in regions such as the European Union and Japan, has introduced a set of social web features that connect the platform to the broader fediverse ecosystem. The update allows the marketplace to interact with decentralized social platforms that use the ActivityPub protocol, including […] More