In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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LATEST MOBILE MARKETING NEWS
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Apple introduces Mini Apps Partner Program with lower commissions
Apple has introduced a new Mini Apps Partner Program that lowers App Store commissions for qualifying mini apps, formalizing a shift in how the company handles these lightweight, web-based experiences. The move follows years of growing use of mini apps inside large platforms, particularly in China, and arrives as Apple faces increasing regulatory and political […] More
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Google pushes ahead with developer verification system, adds controlled sideloading path for power users
Google is moving forward with its new developer verification system for Android apps while introducing measures to maintain flexibility for advanced users who prefer sideloading. The company confirmed that early access to the verification process begins this week, with full enforcement planned for 2026. The new policy, first announced in August, requires developers to verify […] More
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in News, Trends & ReportsApple-backed report finds EU’s DMA hasn’t lowered app prices
A new Apple-commissioned study claims that the European Union’s Digital Markets Act (DMA) has not produced the consumer price cuts lawmakers promised. The report, conducted by economics consultancy Analysis Group, analyzed over 41 million App Store transactions and found that more than 90% of app prices in the EU remained unchanged or increased after developers […] More