In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in News, Trends & ReportsIndia becomes a core growth engine for ChatGPT as user base reaches 100 million weekly
India has emerged as one of the most significant growth markets for conversational AI, with OpenAI CEO Sam Altman revealing that OpenAI now counts around 100 million weekly active users of ChatGPT in the country. The disclosure, made ahead of the upcoming India AI Impact Summit, signals how rapidly the South Asian market is shaping […] More
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Android 17 beta advances adaptive app design as orientation restrictions are fully phased out
Google has introduced the first beta of Android 17, marking a significant step in its broader shift toward adaptive app experiences across phones, foldables, tablets, desktops, and emerging device categories. The release combines platform-level changes to app behavior, media and camera enhancements, and performance improvements, while also signaling a new development model through an always-on […] More
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in News, Trends & ReportsApple study finds users want AI agents that explain themselves — but don’t get in the way
As technology companies accelerate investment in autonomous AI agents capable of navigating apps and websites on behalf of users, new research from Apple suggests the interface layer — not just the model performance — may determine whether these systems gain mainstream trust. In a recently published paper, Mapping the Design Space of User Experience for […] More