In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in NewsApple highlights former Swift Student Challenge winners as 2026 submissions prepare to open
Apple is preparing to open submissions for the 2026 Swift Student Challenge on February 6, introducing new learning resources for students while also spotlighting apps created by past participants. The company is promoting new Develop in Swift tutorials and interactive coding sessions intended to support students who plan to enter the three-week competition. As part […] More
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in NewsUber introduces platform-specific attention metric in partnership with Adelaide and Kantar
Uber is introducing a new platform-specific attention measurement model for its advertising inventory, developed in collaboration with Adelaide and Kantar. The metric, known as Custom AU for Uber Advertising, is designed to evaluate how effectively ads within Uber’s ecosystem capture user attention and influence brand outcomes. The approach builds on the growing shift in the […] More
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Meta enhances app advertising tools to prioritize higher-value user acquisition
Meta is rolling out new adjustments to its app advertising and optimization systems, aiming to help developers focus more directly on attracting users who are likely to generate higher in-app revenue rather than simply increasing download volume. The company says its latest updates improve AI-driven value optimization, allowing advertisers to set campaigns that identify and […] More