In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in News, Trends & ReportsStudy shows neuro-contextual ads generate 3.5x more neural engagement than standard formats
A new neuroscience study suggests that digital ads aligned with the emotional tone of the content surrounding them significantly outperform standard contextual placements. The research, conducted by Seedtag in partnership with Columbia University neuroscientist Professor Moran Cerf, examined how “neuro-contextual” ad environments influence attention, emotional response, and memory formation. According to the findings, ads that […] More
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in News, Trends & ReportsMobile ad market tightens as Apple and Google hold lead, AppLovin expands across key genres
The 2025 edition of the AppsFlyer Performance Index shows a mobile advertising landscape undergoing rapid shifts, with long-time leaders Apple and Google retaining their top positions while challengers close in across multiple categories. The report, marking its tenth year, tracks performance trends across 88 media sources and highlights how competition is intensifying as budgets and […] More
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in News, Trends & ReportsApple Names 2025 App Store Award Winners
Apple has released its 2025 App Store Award winners, highlighting 17 apps and games that the company says stood out for their technical execution, design quality, and user experience. The announcement follows a month after Apple revealed a shortlist of 45 finalists across categories spanning iPhone, iPad, Mac, Apple Watch, Apple TV, and its Vision […] More