In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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LATEST MOBILE MARKETING NEWS
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Apple Releases First iOS 26.4 Betas to Developers
Apple has released the first developer betas of iOS 26.4 and iPadOS 26.4, marking the next phase of testing less than a week after the rollout of version 26.3. Developers enrolled in Apple’s program can access the builds through the Settings app on supported iPhones and iPads, where the new beta appears under software update […] More
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Activision to shut down Call of Duty: Warzone Mobile in April 2026
Activision has confirmed that Call of Duty: Warzone Mobile will go offline on April 17, 2026, bringing an end to the title’s live service after a gradual wind-down that began last year. Players can continue accessing existing content until the shutdown date, when servers will be permanently disabled. The closure follows a period of scaled-back […] More
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in News, Trends & ReportsIndia becomes a core growth engine for ChatGPT as user base reaches 100 million weekly
India has emerged as one of the most significant growth markets for conversational AI, with OpenAI CEO Sam Altman revealing that OpenAI now counts around 100 million weekly active users of ChatGPT in the country. The disclosure, made ahead of the upcoming India AI Impact Summit, signals how rapidly the South Asian market is shaping […] More