IDFA (The Identifier for Advertisers)
The Identifier for Advertisers (IDFA) is a unique identifier consisting of a string of 32 digits. It is given by Apple randomly to each iOS device including mobile phones, tablets, and iPads. It is crucial for mobile attribution because it identifies, tracks, and measures users’ behavior, app usage, and interaction.
IDFA helps mobile advertisers to create and optimize personalized ad campaigns and to track the ad campaign performance.
Mobile users can reset their IDFA in order not to tracked by mobile advertisers and attribution tools.
On 22 June 2020, in Apple’s WWDC (World Wide Developer Conference), Apple announced an update about IDFA. With iOS 14, developers will be required to ask users for permission to track them and to summarize their privacy information. To read the details about the update, you can read this article.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
The landscape of digital advertising in the United States is set for a notable transformation, particularly in the realm of programmatic digital display ad spend. According to Insider Intelligence’s December 2023 forecast, the anticipated growth for the industry is nothing short of remarkable, with a projected increase of 15.9% YoY. What makes this surge even […] More
the App Store offers a treasure trove of experiences catered to gamers of all ages. For the discerning adult gamer, the iOS platform boasts an impressive array of titles that transcend the boundaries of traditional mobile games, delivering immersive experiences, intricate narratives, and breathtaking visuals. In this comprehensive exploration, we dive into the realm of […] More
Our smartphones have become archives of cherished memories, housing countless photos that capture special moments. However, the risk of losing these precious images looms, be it due to accidental deletion, device malfunction, or other unforeseen circumstances. This comprehensive guide delves into the world of Android apps designed to be saviors in times of distress – […] More