BANNER ADS
A banner ad is a graphical display ad unit which can be displayed on the top or bottom of the screen, or sticked to the whole screen. The most common pricing models for banner ads are CPM and CPC. Being the cheapest ad format, mobile banner ads are still very popular because of its ease of implementation.
Mobile Banner Ad Sizes
Although it is possible to create custom sized banner ads, there are some standard banner size options to be used for app monetization.
- Standard Banner (320×50): The smallest size to be displayed at the top or bottom of the screen
- Large Banner (320×90)
- IAB Medium Rectangle Banner (300×250)
- Smart Banner (320×50) & (728×90)
Interactive Banner Ad Types
There are “much” interactive types of mobile banner ads that app developers consider to increase conversion.
Expandable Banner Ads: These banner ads are ideal for mobile app developers who want to avoid being annoying to app users. In a typical expandable banner ad, there is a brand/app logo, and a call to action text in a small rectangular banner along with an arrow that allows users to widen the banner to see the full message.
Interactive Banner Ads: This banner ad type is designed to give more content that mobile app users can interact with in order to increase awareness and conversion.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsLinkedIn settles lawsuit over alleged ad overcharges
LinkedIn, a subsidiary of Microsoft, has agreed to pay $6.625 million to settle a proposed class action lawsuit accusing it of overcharging advertisers by inflating the number of views on video ads. This settlement marks the resolution of claims that LinkedIn misrepresented its ad metrics, leading advertisers to believe their ads were reaching a larger […] More
MONOPOLY GO! Download and Revenue Statistics (2024)
MONOPOLY GO! is a mobile game developed by Scopely, which is a digital adaptation of the classic board game Monopoly. In MONOPOLY GO!, players can enjoy the traditional Monopoly gameplay on their mobile devices, allowing them to buy, sell, and trade properties to become the wealthiest player in the game. The game features various updates […] More
- in News
Monopoly Go! surpasses $3 billion in revenue, leads Hasbro’s licensing portfolio
Monopoly Go!, the popular free-to-play mobile game developed by Scopely, has reached a remarkable milestone, surpassing $3 billion in revenue since its launch. This achievement has significantly boosted Hasbro’s financial performance, making it the leading licensor of video games over the past year. According to Hasbro’s second quarter 2024 financial report, Monopoly Go!, which accumulated […] More
