AD UNIT
An advertisement unit is actually a sort of advertisement room, which app developers include right into their applications so as to show to mobile app users to monetize their traffic. There are actually various types of ad units such as interstitial ads, offerwall ads, playable ads, banner ads, and native ads.
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LATEST MOBILE MARKETING NEWS
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in News, Press ReleasesFraudulent ‘CryptoRom’ apps bypass Apple and Google’s app review
UK-based cybersecurity company Sophos announced on Wednesday that it has discovered fraudulent ‘’CryptoRom’’ mobile apps that evaded the app review process on Apple’s App Store and Google Play Store. The fraudsters approached their victims by creating fake profiles on Tinder and Facebook, and then asked them to move their conversations to WhatsApp, where they were […] More
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Twitter replaces its free API with a paid monthly plan
Elon Musk’s social networking platform Twitter announced that the company will no longer offer free access to its API starting February 9th. Third party developers who offer services powered by the API will now be required to subscribe to Twitter’s upcoming basic tier, the Twitter Developer account said on Thursday. While the company hasn’t disclosed […] More
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in News, Press Releases
DoubleVerify identifies first large-scale ad fraud scheme to target audio apps
Digital ad-tech and verification company DoubleVerify announced on Thursday that its Fraud Lab team has discovered a first-of-its-kind large-scale ad impression fraud scheme named ‘’BeatSting’’ that specifically targets audio inventory. The US-based company, which recently extended its partnership with Elon Musk’s Twitter, said that advertisers that don’t have protection lose up to $1 million every […] More
