Microsoft considers building ‘super app’ – The Information

According to people with direct knowledge of the discussions, Microsoft recently considered creating a “super app” that could integrate messaging, web search, news feeds, and other services into a single mobile app, The Information reported on Tuesday.  

According to the report, Microsoft considered developing the app to weaken the dominance of Google and Apple in the mobile search market. The company has been in the early stages of building a super app at the direction of Satya Nadella, Microsoft’s CEO. 

The Information reported that Microsoft officials expected the app to increase usage of Teams chat and other mobile services, as well as the company’s multimillion dollar advertising division and Bing search.

According to the story, the business hasn’t said if it would release such an app, but CEO Satya Nadella has pushed for the Bing search service to work better with Teams and Outlook.

“While it isn’t clear whether Microsoft will ultimately launch such an app, the people with knowledge of the discussions said CEO Satya Nadella has laid the groundwork by pushing the Bing search engine to work better with other Microsoft mobile products. For instance, he has directed Bing to integrate with Microsoft’s Teams messaging and Outlook email apps, making it easier for customers to share search results in messages. A spokesperson for Microsoft didn;t comment for this article,” The Information said. 

Super apps are referred to as the Swiss army knife of mobile applications since they provide users with a variety of features including texting, social networking, peer-to-peer payments, and online shopping. Twitter owner Elon Musk has expressed interest in creating a super app called “X” that would bring together a variety of services.

Written by Jordan Bevan


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