Half of adult US mobile gamers spend between $1 and $50 annually on games

In the evolving landscape of mobile gaming, spending behaviors among American gamers reveal intriguing patterns that underscore the sector’s growing economic significance. Recent data highlights that a significant portion of US mobile gamers is willing to invest substantially in their gaming experiences. According to a CivicScience survey conducted in April 2024, half of adult mobile gamers in the US spend between $1 and $50 annually on mobile games. 

The economic impact of mobile gaming in the United States is considerable. In 2024, mobile games are projected to generate approximately $23.44 billion in in-app purchases. Of this substantial amount, $22.50 billion is expected to come from the sale of virtual goods. This forecast underscores the importance of virtual items in the revenue model of mobile games, highlighting how gamers are increasingly willing to spend on enhancing their in-game experiences. The focus on virtual goods illustrates a shift from traditional one-time purchases to ongoing, incremental spending.

In addition to in-app purchases, mobile game advertising has become a significant revenue stream. According to a March 2024 forecast, ad revenues from mobile games in the US are anticipated to reach $7.77 billion. This substantial figure is supported by data from the Interactive Advertising Bureau (IAB), which reveals that 76% of US marketing decision-makers are prioritizing mobile devices for in-game advertising. This emphasis on mobile platforms for advertising reflects the increasing integration of ads within games and the growing value placed on reaching audiences through these channels.

Looking ahead, the global mobile gaming market is poised for remarkable growth. By 2030, worldwide revenues from mobile gaming are projected to reach a staggering $195 billion, according to research by GlobalData. This forecast highlights the sector’s potential for expansion and the increasing role of mobile gaming in the broader entertainment landscape. As technology advances and gaming experiences become more immersive, the financial stakes for mobile gaming companies will continue to rise.

Engagement levels among mobile gamers are also noteworthy. Activision Blizzard Media reports that 86% of players in the US and UK interact with mobile games at least once per week, with 53% playing on a daily basis. This high level of engagement underscores the integral role that mobile games play in the lives of many players, driving both frequent interactions and sustained interest in gaming content.