Electronic Arts announced that it has acquired Playdemic, the mobile game developer behind Golf Clash, for $1.4 billion in cash. The acquisition will add to EA’s mobile portfolio of more than 15 top live services across fast-growing genres, including lifestyle, casual, sports, and mid-core games.
Founded in 2010 and was previously owned by Warner Games Studio, Playdemic is best known for its popular title Golf Clash. According to Electronic Arts, Golf Clash has generated more than 80 million downloads worldwide to date.
“We founded Playdemic with a focus on creating highly engaging and innovative game experiences. Our success with Golf Clash has proven our approach and demonstrated the ability of our incredibly talented teams to develop and operate best in class mobile games,” said Paul Gouge, CEO of Playdemic. “Joining EA, one of the most successful games companies in the world, is an important next step in our journey and we are excited to continue to develop both Golf Clash and new titles as part of the EA family.”
Having a network of around half a billion players worldwide, Playdemic deal is the second acquisition of Electronic Arts in the mobile gaming business as part of its mobile growth strategy. Earlier in May, EA completed the acquisition of American mobile game developer & publisher Glu Mobile for $2.1 billion.
“Playdemic is a team of true innovators, and we’re thrilled to have them join the Electronic Arts family,” said Andrew Wilson, CEO of Electronic Arts. “In addition to the ongoing success of Golf Clash, the talent, technology and expertise of Playdemic will be a powerful combination with our teams and IP at Electronic Arts. This is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.”