CTV ad platform Vibe.co raises $22.5 million Series A

Vibe.co, an CTV (Connected TV) ad platform tailored for Small and Medium-sized Businesses (SMBs), has raised a $22.5 million Series A funding round. The latest funding injection brings the total capital raised by the company to approximately $30 million since its inception in 2021.

The Series A round was led by investment firm Singular, with participation from Sequoia’s Scout Fund and Motier Ventures. Elaia Partners, the firm that led Vibe’s initial $7.5 million seed-funding round in 2022, also contributed to this latest funding milestone.

Vibe.co’s platform offers an intuitive and user-friendly ad interface that mirrors the power and simplicity of platforms like Google or Meta but specifically designed for the Connected TV (CTV) and Over-The-Top (OTT) space. Using the platform, advertisers can, with just a few clicks, choose their preferred app(s), channel(s), or live sports league(s) for advertising. They can then target specific audiences, optimize their spending based on performance metrics, upload their creative assets, and go live on TV within a mere 5 minutes.

“We are just getting started. Vibe is still a very small company compared to the untapped $60B market that US SMBs represent. SMBs are craving new, scalable, performance-focused ad channels and we have proven that our product-driven approach is the right one for this market, both on the supply and demand sides, as Connected TV Advertising fills a real need for diversification, transparency, and performance. We strongly believe that Vibe.co and SMBs will be the #1 revenue driver for TV networks, broadcasters, and streaming apps within the next 5 years. We are committed to build a just and fair ecosystem for them by delivering value in a transparent, unbiased, and efficient way. We’ve only laid down the first bricks for a new TV Advertising ecosystem.” said Arthur Querou, CEO of Vibe.

Vibe.co’s journey gained momentum following its initial $7 million Seed funding round in September 2022, coupled with the launch of its self-serve ad platform. The company witnessed a remarkable surge in growth, with over 2,000 clients in the United States, eight-figure revenue in 2023, marking an astonishing 850% growth YoY, and strategic partnerships with major TV networks and streaming apps.

“Vibe’s growth confirms the SMB market’s massive appetite for streaming advertising – especially as an alternative to classic AdTech duopolies with entrenched players. We believe that Vibe’s unique product, positioning, and vision will make them a leader in this new ecosystem. We are excited to be alongside them,” said Raffi Kamber, General Partner & Co Founder at Singular.