Cross-platform TV ad measurement firm iSpot.tv raises $325 million 

iSpot.tv, the real-time cross-platform TV ad measurement company, announced a $325 million investment from Goldman Sachs. 

Founded in Bellevue, Washington in 2012, iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. The company has raised $58 million since being founded in April 2012 and now generates more than $100 million in annual recurring revenues. 

“This team has modernized TV measurement and has achieved a lot of groundbreaking innovations for the industry in our first ten years in business,” said Sean Muller, CEO of iSpot. “As we enter our second decade, the investment and support from Goldman Sachs will help fuel the next generation of innovations and accelerate our ability to be the trusted cross-screen currency of choice.”

iSpot.tv plans to use the funding to accelerate growth and adoption of real-time, cross-platform TV ad verification, audience measurement and performance metrics for the buy and sell side. That includes scaling engineering and product development, expanding the sales and customer success footprint, continuing to enhance the currencies for the marketplace to transact on for TV and video, and acquiring complementary businesses.

“We believe iSpot’s industry-leading scale in viewership data and its ability to deliver cross-screen audience and performance measurement in real time uniquely position the company to support the TV advertisement ecosystem in advancing the industry’s measurement standards,” added Joon Park, Managing Director at Goldman Sachs Asset Management. “We look forward to supporting the iSpot team in their exciting journey ahead.” 

iSpot has 350 employees and is headquartered in Bellevue, Washington, with regional offices in New York City, Los Angeles and Tel Aviv.

Written by Maya Robertson

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