Maya Robertson
Chicago-based commerce data platform Klover announced on Tuesday that it has rebranded to ‘’Attain’’, and raised $25 million in a Series B funding round.
The round was led by Mercato Partners, which also led the company’s Series A round that took place in August 2021, and saw participation from Core Innovation Capital, Starting Line, Motivate Venture Capital and Silicon Valley Bank.
Founded in 2019 by current CEO Brian Mandelbaum and CTO Dominic Bennett, the company has a mobile app named Klover which has been downloaded by over 3.5 million users so far. In exchange for their data, it offers users various discounts and financial solutions.
The company said that the app will keep operating under the name Klover while its parent company and data platform will adopt the new name.
“Since our initial launch in 2019, we’ve created a leading commerce data platform that helps marketers reach their goals,” said CEO Brian Mandelbaum in a press release. “The landscape of data is changing, and businesses nationwide are preparing to make the shift to utilizing permissioned, cookieless data. This is the future of advertising and marketing and Attain is ready to pave this path for organizations.”
Attain said that it plans to use the funding money for the launch of its SaaS platform next year, which will utilise data generated from the Klover app to help marketers ‘’make more informed decisions leveraging permissioned commerce data’’.
In addition, the funding will help the company grow its team and support the development of its software to enhance data collection, CEO Mandelbaum told AdExchanger.
He added that they want to expand their business through mergers and acquisitions.
“We are looking at acquiring certain assets, whether it’s on the marketing tech side or on the consumer side – whatever can be accretive for our long-term goals and help us grow faster,” said Mandelbaum.
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