Sophie Blake
Amazon Music and Twitch announced their partnership to enable music artists to perform live and reach more than 55 million customers in the Amazon Music app.
World-famous tech giant Amazon announced that Twitch’s live streams are now available in the main Amazon Music app on both iOS and Android, allowing music artists to perform live on the platform and reach over 55 million Amazon Music customers at a time when most of the in-person concerts around the world have been cancelled due to the Coronavirus Pandemic.
Owned by Amazon, Twitch already has over 1,000 music artists accounts using its platform to live stream their performances. With the new partnership, more artists will be able to connect with their audience directly in the Amazon Music app.
It will also make it easier for Amazon Music users to explore new music and receive push notifications & updates.
”The combination of live streaming, coupled with the on-demand playback of songs on Amazon Music is groundbreaking,” Ryan Redington, Director of Amazon Music, said.
“We’re providing artists with more tools to instantly engage with fans, and this new feature couldn’t arrive at a more crucial time in the industry. More than 1,000 artists have already connected their Amazon Music accounts to Twitch, and this is just day one. Together with Twitch, we’re making it possible for artists across all genres, at all moments of their careers, to harness the social power of live streaming to create more engagement with their recorded catalog.”
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