Appcharge raises $58M Series B to expand direct-to-consumer platform for mobile games

Appcharge has raised $58 million in a Series B funding round to expand its direct-to-consumer (DTC) platform for mobile game publishers. The round was led by IVP, with participation from Playrix and existing investors including Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta VC, BITKRAFT Ventures, and Corundum. This brings the company’s total funding to $89 million.

The funding follows a period of significant growth for Appcharge, which reports processing more than $500 million in annual transactions and operating branded stores for over 100 games. According to the company, publishers using its platform have seen increases in retention and average profit.

Appcharge’s expansion comes amid global policy and legislative changes that require Apple and Google to allow alternative payment methods. In response, the company has introduced products such as its iOS Payments SDK and AppDirect to provide additional payment and store options for publishers.

“Court rulings and policy changes have opened the direct-to-consumer market,” said Maor Sason, CEO and co-founder of Appcharge. “Publishers are moving to models that provide more control over sales and customer interaction.”

Founded by former employees of Rovio, Huge Games, Moon Active, and Play Studios, Appcharge offers web stores, payment SDKs, global checkout services, and other tools for game publishers seeking to sell directly to players.