Maya Robertson
TikTok has released an article on its newsroom announcing a global agency partnership with UK-based advertising giant WPP.
The first-of-its-kind partnership will enable WPP and its clients to gain early access to TikTok’s advertising products and APIs in development, and also TikTok’s ‘next generation formats’ including augmented reality offerings.
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TikTok also announced that it will team up with its creator community to create a network for creators ‘’to partner with WPP and facilitate exclusive opportunities for collaboration with select advertisers.’’
WPP will be TikTok’s Lead Agency Development Partner for the company’s new creator-focused APIs, ‘’which will incorporate WPP’s market leading brand safety methodology while leveraging unique brand and marketer data signals.’’
”Our clients want new and innovative ways to reach consumers. TikTok has quickly demonstrated the power of mobile video and the many opportunities that exist for brands to engage in meaningful and creative ways on its platform.” said Mark Read, WPP CEO: ”I am delighted that we have formed this global partnership, a first in our industry, and look forward to working with TikTok to ensure our clients continue to benefit from what their platform has to offer.”
“More and more brands all over the world are experiencing the impact TikTok has to create moments that not only shape culture but also drive business value. Creative and media agencies play a major role in fuelling these creative campaigns, and we’re excited to partner with a global innovator like WPP as we build for the future,” said Blake Chandlee, TikTok’s VP of Global Business Solutions ”We both share a common goal: to drive amazing campaigns for our clients that resonate with our growing audience in a way that is authentic, inspires creativity and brings joy. We look forward to delivering on this shared goal for WPP, its agencies and clients.”
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