Monthly Active User (MAU)
Monthly active user (MAU) is a metric revealing the total number of unique users interacting with a mobile app in a 30 day period. MAU is a key performance indicator for app developers and mobile advertisers to assess:
- The quality of users coming from mobile advertising and user acquisition campaigns
- If there is a mobile ad fraud attempt to corrupt the marketing data
- The quality of the app content
- The quality of app user experience
- The popularity of the mobile app
- Other metrics including Lifetime Value, Retention Rate, and more.
DAU/MAU ratio is important to understand the rate of returning customers and the engagement rate so Daily Active User metric is also calculated to interpret MAU precisely.
Learn more about Daily Active User (DAU)
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsEU expands regulatory reach: Apple’s iPadOS now subject to DMA
The European Union has announced that it will apply its Digital Markets Act (DMA) to Apple’s iPadOS, expanding the regulatory scope to cover four of the tech giant’s platforms. The decision amplifies regulatory risk for Apple, as it brings its tablet ecosystem under the same market fairness and contestability rules as other digital platforms. Apple […] More
Meta offers $5000 bonus for influencers and top creators to post on Threads
Meta, formerly known as Facebook, is ramping up efforts to increase engagement on its Threads app by offering financial incentives to high-profile creators. With recent data showing an uptick in Threads usage in the U.S., Meta aims to further boost app engagement by enticing creators from its other platforms to post on Threads. Social media […] More
-
Google Play Store now allows simultaneous app downloads
Google has rolled out a new feature on the Play Store that allows users to download two apps simultaneously, marking a significant improvement in user experience. This long-awaited feature, first spotted by 9to5Google, comes after years of testing and development, bringing a much-needed quality-of-life enhancement to Android users worldwide. Previously, users were limited to downloading […] More
